A product thinker with the instincts of a builder.

I start by defining the customer problem and the business outcome, then use research and behavioural evidence to separate real needs from assumptions. From there, I translate insights into a focused opportunity, prioritise by value, effort and risk, and align teams around what to build and why.

I treat delivery as part of discovery: define success metrics early, partner closely with design and engineering, ship the smallest useful solution, and use feedback and data to decide what to improve next.